Our Goodwill


Beleef, Inc. is relentlessly striving to be the best toy and baby retail company for the world. It has solidified its position by offering a differentiated shopping experience through its family of brands.


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Our Mission

Welcome to Beleef! Our mission is to ensure that new and expectant parents have everything they need to confidently welcome their baby and navigate the transitions of life as a family.

In the journey of parenthood there are fun parts and messy parts, celebrations and challenges, dreamy snuggles and sleepless nights. We’re thrilled to be here for you every step of the way, with helpful guidance and an amazing selection of everything from the best of the best baby gear along with everybody’s favorites – all at everyday low prices.

Shop online or visit one of our 100+ locations nationwide, where you can explore thousands of products first-hand, and let our expert associates help you prepare for pregnancy, parenthood, toddler transitions, and everything in between.

Who We Are

Our Good Services

Over half our stores have Picture People photo studios, most include Destination Maternity apparel departments, and you’ll feel right at home in our comfy feeding and changing rooms. We accept competitors’ coupons and offer a price match guarantee.

Free shipping for any where

Free shipping for All US Order!

Gift Vochers for Kids

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Free Shipping

Free shipping for All US Order!

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Free Returns

Beleef is happy to offer a 15 day return window for anyone unhappy with the performance of our lights.

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